BCAUNTERNEHMENSBERATUNG
Law library / UGB / § 18

Austrian company law

§ 18  Requirements for the company name

§ 18 UGB — Eigenschaften der Firma

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(1)The company name must be suitable to identify the entrepreneur and must have distinctive character.

(1)Die Firma muss zur Kennzeichnung des Unternehmers geeignet sein und Unterscheidungskraft besitzen.

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(2)The company name may not contain particulars liable to mislead as to business circumstances that are material to the relevant public. In proceedings before the company-register court, the capacity to mislead is taken into account only where it is apparent.

(2)Die Firma darf keine Angaben enthalten, die geeignet sind, über geschäftliche Verhältnisse, die für die angesprochenen Verkehrskreise wesentlich sind, irrezuführen. Im Verfahren vor dem Firmenbuchgericht wird die Eignung zur Irreführung nur berücksichtigt, wenn sie ersichtlich ist.

Cite as: “BCA Unternehmensberatung, English translation of § 18 UGB, bcaun.at/en/law-library”. German text as of 30 October 2026; translation edited by Alexander Baranov.

Unofficial translation, information only. Only the German text is legally binding. This is not legal advice. Austrian law depends on your specific facts — confirm the current position with the competent authority or a qualified adviser before acting.

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