1. Company name Your GmbH name must be unique in Austria and must include "GmbH" or "Gesellschaft mit beschränkter Haftung." You can check availability in the Austrian company register (Firmenbuch) at
firmenbuch.at.
Avoid names that are too generic, too similar to existing companies, or that imply government affiliation. A name check by your lawyer or formation agent at this stage saves weeks later.
2. Share capital structure The minimum is €35,000, with €17,500 paid up at incorporation. Most founders go with the minimum. If you're setting up a holding company or need to signal capital strength to clients, you may choose more — but there's no practical reason to exceed the minimum for a standard operating company.
3. Director(s) and shareholder(s) Decide who will be the Geschäftsführer (managing director) and who will hold the shares. These can be the same person. If you have co-founders, define ownership percentages now — changing them later requires another notarial deed.